An operator’s judgment, for the decisions senior leaders carry.
Claudia Beck, MCC brings 30+ years of global business experience across Europe, Asia and the United States, including senior roles at Gap Inc., Burberry and Tory Burch, to her work as an executive coach and confidential advisor to leaders from Director to C-suite.
“I’ve sat where you sit. I understand the pressure, the politics, the people decisions, and what happens when the answer isn’t obvious.”
Claudia Beck, MCC
A small Austrian town, then leadership roles on three continents.
Grew up in a small town of fewer than 3,000 people. Commercial Loan Officer at Oberbank in Vienna, 1993 to 1998, advising business owners on financing and growth.
Moved to the United States in 1998. Finance Manager at the PwC Technology Center in Menlo Park, California, 1998 to 2000.
2000 to 2012 in San Francisco, Tokyo and Shanghai. Progressive leadership roles across finance, inventory strategy, ecommerce and Greater China operations, up to Director of Planning and Allocation.
2012 to 2017 in London as Vice President of Planning and Allocation for Europe, the Middle East, India and Africa (EMEIA). Reported at different times to the Regional President, Chief Commercial Officer and Chief Financial Officer.
2018 to 2019 in New York as SVP Global Planning and Allocation, a member of the Executive Operating Team reporting to the Global President.
Turned down another VP role. “I didn't want my next ten years to look like the previous ten.” She began her coach training and founded Better Together Group.
Moved to Santa Monica, California, where the practice is based.
Earned the ICF Master Certified Coach credential.
Where Strategy Meets Human Reality
Better Together Group was founded on the view that strategy usually fails in the room: in tensions nobody names, incentives that pull in different directions, and trust that erodes without anyone saying so. You work with me directly, from the first conversation to the last.
Engagements are selective. I enter each one with the humility of an outsider and the commitment of a stakeholder, listening for what isn't being said, and naming it when it matters.
TACT™
Drawing on 30+ years of global business experience and more than 6,000 coaching sessions, I developed the ATTUNE™ Framework. TACT™ sits at its center: the four conditions I see as essential to effective leadership.
The full framework, including ATTUNE™ Leader and ATTUNE™ Team, is explained at ATTUNE Leadership. The self-assessments are free on the Resources page.
How the work is organized
Two practices, one framework.
Better Together Group
The advisory practice
Confidential executive advisory and individual leadership development.
ATTUNE™ Framework
Three connected components
ATTUNE™ Leader TACT™ ATTUNE™ Team
ATTUNE Leadership
The executive team practice
Systemic team coaching, alignment intensives, retreats, and team effectiveness.
ICF MCC“Claudia has a rare ability to be both warm and direct. She builds trust quickly, and that trust is what allowed her to challenge my thinking where it really mattered. ... More importantly, she changed how I move through discomfort rather than around it.”
Start with a conversation.
If something on this page sounds familiar, let’s talk. Thirty minutes, in confidence.